Brand U.0

I found this presentation by David Armano on building your personal brand on the web. It's pretty self-explanatory and to the point, highlighting the difference between a company, a product, and a brand. I especially like the quote "A brand is a person's gut feeling about a product, service, or organization" by Mary Neumeier, so true. There's a slide in there about the importance of managing yourself in the socialsphere to create your personal brand. Interesting.